Inspired by Spongebob Squarepants!

Recently The Wild Phantom took Mr Phantom and the Little Phantoms to Nickelodeon Land in Blackpool; it was the culmination of about two weeks-worth of pestering!

Apart from the extremely child-and-parent-friendly rides, the big attraction with this particular theme park for our Little Phantoms were the characters – Spongebob Squarepants and Dora The Explorer in particular.

These characters make regular appearances during the day in random locations around the park and it’s a mad scramble as children of all ages line up for a squeeze of their favourite cartoon stars and have their photographs taken by eager parents (and theme park staff!) to remain in perpetuity on a mouse mat or key fob.

Better Together

I can report that the mad scramble I describe happened most noticeably when a handful of characters appeared en masse. From a visitor point of view, the characters were much more impressive this way and simply much better together. So Dora appearing alongside Diego, her male counterpart in their exploring, accompanied by Boots their mischief-making monkey sidekick and the real Spongebob Squarepants with Patrick, he’s the starfish one, had the kids squealing with delight and the grown up pulling some extraordinary shapes as they danced along with the characters, egged on by their chaperones and Little People.

The Mastermind Principle

I’m only reflecting on this since Napoleon Hill’s Mastermind Principle was brought front of mind in a presentation given by Nigel Botterill at the start of this week at the Reebok Stadium in Bolton. It’s a super easy principle to grasp and one that the team at Superhero HQ are naturally aligned with without realising its origins….until now.

In 1937 Napoleon Hill published Think & Grow Rich. It’s pretty popular having sold 20 million copies between 1937 and 1970, the year Hill passed away. Anyway, the Mastermind Principle is applied by successful people around the world, perhaps knowingly, perhaps accidentally. Think Steve Jobs & Steve Wozniak (Apple Inc.), Ben Cohen & Jerry Greenfield (Ben & Jerry’s), Morecambe & Wise, Evan Williams & Biz Stone (Twitter),Bill Hewlett & David Packard, William Proctor & James Gamble, Posh & Becks (perhaps not!)


These double acts brought together a unique combination of skills, knowledge and experience, of values, beliefs, attitudes and behaviours, and it’s this combination of ‘special powers’ that makes them ‘better together.’ When we uncover the ‘special powers’ in an individual and bring together the right people with the right mix of ‘special powers’ to form a partnership or team then we get a *KAPOW* of energy, a *ZAP* that brings focus and *BOOM* that gets faster results! And all of that was inspired by Spongebob! Who’da thought it?

Did you know that there’s a superhero duo in the Spongebob line up too? Mermaid Man and Barnacle Boy are perhaps not the inspirational of heroes though, as they spend their days watching TV and avoiding heroic deeds. Hopefully that’s a piece of trivia that will serve you well one day!

At Superhero HQ we are curious to hear about how the Mastermind Principle helps you to bring together your best blend of Kapow! Zap! & Boom! Get in touch and let us know!


One thought on “Inspired by Spongebob Squarepants!

  1. enigmedia marketing September 17, 2012 at 2:54 pm Reply

    Reblogged this on enigmedia marketing.

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